De Koffiejongens - Kappen met die Cupzooi!
About 80% of all aluminum coffee cups are not recycled but burned. In the Netherlands alone, this amounts to a billion cups every year. This is drastically polluting our planet, and many people aren’t aware.
With this campaign we help to raise awareness and inform people that there is an alternative; De Koffiejongens cups. They’re 100% biodegradable cups. After use, these can simply go into the organic waste. Easy peasy, right?
We designed and animated a real-life coffee cup character. We’re guided through the storyline with stop-motion and live-action shots, showing us how to work towards an aluminum minimum. That's why our little cups say, "Kappen met die cupzooi"
BEHIND THE SCENES
Credits:
Client: De Koffiejongens
Concept: Boudewijn Bosman
Storyboard + Direction: Studio Mals
Set Design: Studio Mals
Camera + Lighting: Setreset Films
Edit + Color: Setreset Films
Sound Design: Jonas Leopold
Puppeteer: Marit Kok
Production Agency: Shop Around
BTS camera: Laila Fantozzi
Behind the Scenes: Paula Paduraru
Go to www.studiomals.com for more
and find us on Instagram @studiomals
